<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Renata Rocha]]></title><description><![CDATA[Renata Rocha]]></description><link>https://reerocha.wixsite.com/portfolio/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 19 Jul 2026 11:10:13 GMT</lastBuildDate><atom:link href="https://www.reerocha.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Employer Branding Strategy at ANDRITZ Group]]></title><description><![CDATA[Situation ANDRITZ Group needed to attract engineers, IT specialists, and other highly skilled professionals in a competitive talent market, but had no employer branding strategy or dedicated career page in place. The company was essentially invisible to potential candidates as an employer of choice. Task My role was to create and launch the company's first employer branding strategy from scratch, with the goal of increasing applications and strengthening the talent pipeline. Action As the...]]></description><link>https://www.reerocha.com/post/employer-branding-strategy-at-andritz-group</link><guid isPermaLink="false">6a14f8aed681fe01d169a475</guid><pubDate>Tue, 26 May 2026 01:35:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_9bf1d028662049dead8534fde3811d72~mv2.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Onboarding for M&#38;A Integration at Experian]]></title><description><![CDATA[Situation During a period of mergers and acquisitions, incoming teams were met with an inconsistent onboarding experience. The lack of structure slowed integration, created confusion around people practices, and risked undermining the cohesion needed for successful organisational change. Task My role was to design a structured onboarding approach that would standardise the experience for new hires across the organisation and meaningfully reduce time-to-productivity during a critical period of...]]></description><link>https://www.reerocha.com/post/onboarding-for-m-a-integration-at-experian</link><guid isPermaLink="false">6a14f6a1b3f40ff4eeea77cb</guid><pubDate>Tue, 26 May 2026 01:26:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_3a4b8a4c408044bb979d0fa0c088eb15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Brand Repositioning &#38; Social Media Strategy]]></title><description><![CDATA[ARTISAN CHOCOLATE - PORTO ALEGRE, BRAZIL @ Freelancing role SITUATION Atelier Belas Trufas is a premium artisan chocolate atelier founded in May 2003 by Chocolatière Aline Fernandes, whose passion for handcrafted chocolates and truffles led her to train under renowned pâtissier Fabrice Lenud and master chocolatière Sônia Kassick, among others. The atelier operates on a fully artisanal model, using 100% Barry Callebaut chocolate as its base, with flavours derived from imported liqueurs, fresh...]]></description><link>https://www.reerocha.com/post/a-exclusividade-do-atelier-belas-trufas</link><guid isPermaLink="false">69eca89f4549cfdf48409cb9</guid><pubDate>Tue, 26 May 2026 17:53:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_c39d4e2ba0374346bcdc3cf3c9a08ebc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Using HR Analytics to Diagnose Frontline staff Turnover]]></title><description><![CDATA[This case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and HR analytics learnings to realistic business scenarios through simulated consultancy briefs. This case reflects the approach I would take as an HR practitioner when presented with this situation. Situation NetPark is a mid-sized parking operator employing approximately 728 people across multiple operational sites. The majority of employees work in frontline...]]></description><link>https://www.reerocha.com/post/using-hr-analytics-to-diagnose-frontline-staff-turnover</link><guid isPermaLink="false">6a15993991c391c503408f68</guid><pubDate>Tue, 26 May 2026 15:06:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_8f150492ad2d490da416fa12400eeb0a~mv2.png/v1/fit/w_1000,h_676,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Business Case for People Analytics Implementation at TechMet]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. STAR Case Study — HR Analytics | Business Case for People Analytics Implementation in a UK Engineering Company This case was developed as part of my CIPD Level 7 and MA in...]]></description><link>https://www.reerocha.com/post/business-case-for-people-analytics-implementation-at-techmet</link><guid isPermaLink="false">6a1595ff6a0ed77a569259aa</guid><pubDate>Tue, 26 May 2026 12:57:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_3966ef27c5874cba82a595ceaa3016db~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Legal Risk Report: Unfair Dismissal &#38; Discrimination Advisory to a University]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. Situation A university client presented two cases involving former members of staff. One had been dismissed shortly after reporting a workplace injury and raising safety...]]></description><link>https://www.reerocha.com/post/legal-risk-assessment-protected-disclosures-disability-discrimination</link><guid isPermaLink="false">6a15918ed681fe01d16ae27f</guid><pubDate>Tue, 26 May 2026 12:37:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_661017761de14186a61fba6fb4c66994~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[ER: Workforce Classification &#38; Risk Report | HR Advisory]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. Situation A client using a mix of employees, freelancers and flexible workers was unsure whether their workforce classifications were legally sound. With more businesses...]]></description><link>https://www.reerocha.com/post/er-workforce-classification-risk-report-hr-advisory</link><guid isPermaLink="false">6a157147b3f40ff4eeeb79c3</guid><pubDate>Tue, 26 May 2026 10:13:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_86c80b769ae043b4a86be76e3695b70e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Change Management &#38; Redundancy | HR Advisory]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. Situation A product company that had shifted its business model during the pandemic was now facing the consequences. Demand had dropped, restructuring was needed, and the...]]></description><link>https://www.reerocha.com/post/hr-advisory-change-management-redundancy</link><guid isPermaLink="false">6a1563a8b3f40ff4eeeb5ddc</guid><pubDate>Tue, 26 May 2026 09:19:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_516c3acb698c433191cdfc6a570dc083~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[DEI Implementation Beyond Compliance | HR Advisory]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. Situation A client operating in a challenging environment for diversity and inclusion wanted to embed DEI more meaningfully into their people practices. They were...]]></description><link>https://www.reerocha.com/post/diversity-equity-inclusion-strategy-advisory-beyond-compliance</link><guid isPermaLink="false">6a150f693a2a320e22f4b095</guid><pubDate>Tue, 26 May 2026 03:14:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_787b9d65cb1e4d65be4e1e47d5e094c6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[ER: Workplace Investigation &#38; Forward Plan | HR Advisory]]></title><description><![CDATA[The following case was developed as part of my CIPD Level 7 and MA in HRM at the University of Westminster, where I applied HR theory and employment law to realistic business scenarios through simulated consultancy briefs. Each case reflects the approach I would take as an HR practitioner when presented with that situation. Situation A restaurant was dealing with low performance and disengagement across their teams. Staff had unclear goals, felt unsupported, and were working with outdated...]]></description><link>https://www.reerocha.com/post/employee-relations-workplace-investigation-culture-recovery</link><guid isPermaLink="false">6a1506a25d17feef0cdf45a0</guid><pubDate>Tue, 26 May 2026 03:09:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_fad1cfb4b6314ab1a77f8041aa7ab19e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Spring Enrolment Campaign at Love Live Italian]]></title><description><![CDATA[Situation Love Live Italian is an Italian language school based in Camden Town, London, focused on immersive and community-driven learning experiences. Ahead of the spring intake, the school needed to increase its visibility, attract prospective students, and drive sign-ups through a structured and cohesive campaign. Task My role was to develop and execute an end-to-end content launch strategy to support the spring enrolment campaign, building awareness and generating interest from new...]]></description><link>https://www.reerocha.com/post/spring-enrolment-campaign-at-love-live-italian</link><guid isPermaLink="false">6a14fff4b6bdb307fe71f22d</guid><pubDate>Tue, 26 May 2026 02:25:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_1c61fe6c10964663ba7d6031283b3d15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Tackling M&#38;A Integration &#38; Communication Challenges at Mambo]]></title><description><![CDATA[Situation Mambo Wi-Fi was a fast-growing tech startup navigating two simultaneous pressures. Externally, the brand's owned channels lacked a consistent voice and were underperforming in audience reach and engagement. Internally, the business was going through an M&#38;A integration that created uncertainty across cross-functional teams, with the risk of misalignment, loss of focus, and disruption to day-to-day operations if communications were not handled carefully. Task My role as Public...]]></description><link>https://www.reerocha.com/post/tackling-m-a-integration-communication-challenges-at-mambo</link><guid isPermaLink="false">6a14fe963a2a320e22f48c99</guid><pubDate>Tue, 26 May 2026 02:03:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_3faf9064b7b841eba6f00c576bb3c43a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[C-Suite Comms at Experian: Linkedin Profile]]></title><description><![CDATA[Situation The CEO's LinkedIn presence lacked a clear voice and content strategy. Posts were not aligned with PR, business priorities, or internal communications efforts, limiting the company's ability to promote key topics externally and build trust with both employees and wider audiences. Task My role was to manage the CEO's external and internal communications with a focus on LinkedIn ghostwriting, positioning him as a credible and approachable leader while amplifying key themes around ESG,...]]></description><link>https://www.reerocha.com/post/ceo-linkedin-c-suite-communications-at-experian</link><guid isPermaLink="false">6a14fd67b3f40ff4eeea855c</guid><pubDate>Tue, 26 May 2026 01:55:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_dc49e34718084768b9cbbcbc7b9b9d8e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[C-Suite Comms at Experian: Mother's Day]]></title><description><![CDATA[Situation The CEO wanted to build a closer, more personal connection with employees, particularly working mothers, and promote HR wellbeing programmes in a way that felt genuine rather than corporate. Task My role was to create a Mother's Day initiative that would strengthen engagement with employee mothers and increase awareness of the HR support programme, positioning the CEO as an approachable and human-centred leader. Action I wrote a personalised Mother's Day letter on behalf of the CEO,...]]></description><link>https://www.reerocha.com/post/c-suite-communications-mother-s-day-at-experian</link><guid isPermaLink="false">6a14fbd3d681fe01d169aa71</guid><pubDate>Tue, 26 May 2026 01:52:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_857da1ff9a424bfb9b666e67ed6d4b0e~mv2.png/v1/fit/w_476,h_742,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Employee Instagram Launch at Experian]]></title><description><![CDATA[Situation The internal communications team wanted a new channel to connect with employees and potential candidates, helping them understand what it feels like to work at Experian and engage with the brand on social media. There was no dedicated employee-focused Instagram presence in place. Task My role was to support the launch of a new Instagram channel focused on employee experience and create an internal campaign featuring real employees to drive awareness and participation at launch....]]></description><link>https://www.reerocha.com/post/employee-instagram-launch-at-experian</link><guid isPermaLink="false">6a14f949f3bc0136e51c2e2e</guid><pubDate>Tue, 26 May 2026 01:46:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_0bd1d0ab145840469d28a47760094ac4~mv2.png/v1/fit/w_416,h_604,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item><item><title><![CDATA[Palestras sobre Storytelling e Approach Criativo]]></title><description><![CDATA[Compartilhar é empoderar. Fizemos duas palestras no Técnico de Publicidade e Propaganda da Escola Irmão Pedro em 2016 e 2017. Confira.]]></description><link>https://www.reerocha.com/post/palestras-sobre-storytelling-e-approach-criativo</link><guid isPermaLink="false">69eca89f4549cfdf48409cb6</guid><pubDate>Fri, 13 Mar 2020 19:45:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b4ab2_51967bbe21c14fbd8d2f6de68ef55ce6~mv2.jpg/v1/fit/w_960,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Renata Rocha</dc:creator></item></channel></rss>