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Employer Branding Strategy at ANDRITZ Group
Situation ANDRITZ Group needed to attract engineers, IT specialists, and other highly skilled professionals in a competitive talent market, but had no employer branding strategy or dedicated career page in place. The company was essentially invisible to potential candidates as an employer of choice. Task My role was to create and launch the company's first employer branding strategy from scratch, with the goal of increasing applications and strengthening the talent pipeline.

Renata Rocha
May 251 min read


Onboarding for M&A Integration at Experian
Situation During a period of mergers and acquisitions, incoming teams were met with an inconsistent onboarding experience. The lack of structure slowed integration, created confusion around people practices, and risked undermining the cohesion needed for successful organisational change. Task My role was to design a structured onboarding approach that would standardise the experience for new hires across the organisation and meaningfully reduce time-to-productivity during a c

Renata Rocha
May 251 min read


Brand Repositioning & Social Media Strategy
ARTISAN CHOCOLATE - PORTO ALEGRE, BRAZIL @ Freelancing role SITUATION Atelier Belas Trufas is a premium artisan chocolate atelier founded in May 2003 by Chocolatière Aline Fernandes, whose passion for handcrafted chocolates and truffles led her to train under renowned pâtissier Fabrice Lenud and master chocolatière Sônia Kassick, among others. The atelier operates on a fully artisanal model, using 100% Barry Callebaut chocolate as its base, with flavours derived from imported

Renata Rocha
May 262 min read
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